RackTop’s It’s Your Data video series win again! The 43rd Annual Telly Awards have announced that the latest installment of the campaign was awarded silver for Branded Content and bronze for Online Commercials. Volume 3 was inspired by the ever-changing modern cyber threat landscape including: data breaches targeting hospitals and PII; supply chain hacks; the inherent flaw with the most common ransomware strategy; and the worst-case scenario for haphazard software updates.
“With Shine Creative, and local talent, Seth Kallick, we’ve been able produce a series of highly amusing and entirely relatable cybersecurity vignettes,” says Laura Bednash, VP of Marketing at RackTop Systems.
“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as RackTop,” says Telly Awards Executive Director Sabrina Dridje. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Video Consortium, Ghetto Film School, We Are Parable, Future of Film, IFP, LAPPG, NAB, Stash, NYWIFT, Production Hub, IFP, with support from The Commercial Director’s Diversity Program.
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