RackTop’s It’s Your Data Campaign Wins Four Hermes Awards
RackTop Systems, a leading and innovative provider of cyberstorage solutions that actively defend against ransomware and insider threats, today announced it has been named a winner of four 2022 Platinum Hermes Creative Awards for the It’s Your Data campaign. Building on the success of their prior collaboration, the series was produced by Shine Creative. RackTop won in the interactive media category for Digital Advertising, Video Ad as well as three awards in the Electronic Media, Video category for Video Series, Marketing Product, and Corporate Image.
RackTop’s “It’s Your Data” campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, “Medical Records” speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it’s been stolen. “Intervention” makes light of lax data security measures. “Crazy Wall” illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, “Snapshots” exposes the fact that the most common ransomware recovery strategy is flawed.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories grouped under advertising, publications, marketing, branding, integrated marketing, public relations/communications, electronic media, and pro bono. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
Since its founding in 2010, RackTop Systems has led a transformative approach to data protection by creating Cyberstorage that aligns with a new era of data-driven cyber attacks. Engineered by U.S. Intelligence Community veterans, RackTop’s best-in-class BrickStor security solution follows a data-centric Zero Trust model that empowers the public and private sector to safeguard their sensitive unstructured data from the escalating presence of ransomware, insider threats, and nation state-sponsored cyberattacks.
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