RackTop’s It’s Your Data Campaign Takes Silver in the 2022 NYX Awards!
FULTON, MD – The NYX Awards winners for the Season 1 cycle has been revealed to the public by the International Awards Associate (IAA) for public viewing! The NYX Awards have received well over 1,200 entries from across the globe and is the leading award program to honor and celebrate creative individuals and communication design experts.
This year, RackTop Systems secured the Silver award in the NYX Marcom awards program for its video series, It’s Your Data. Featuring Seth Adam Kallick of Baltimore, the campaign humanizes the concept of “Data” to illustrate complex modern cyber problems in amusing and relatable ways. The current volume addresses some of the biggest data security and cyber risk issues in the modern threat landscape. For example, Medical Records speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it’s been stolen. Intervention makes light of lax data security measures. Crazy Wall illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, Snapshots exposes the fact that the most common ransomware recovery strategy is flawed.
“The recognition of a Silver NYX Award for Marketing Effectiveness as a Video Campaign demonstrates our team’s success in simplifying complex cyber problems in memorable ways,” says Laura Bednash, VP of Marketing at RackTop. “It’s a huge honor for RackTop as well as our production company, Shine Creative.”
About The NYX Awards Program
The NYX Awards program is comprised of a series of competitions, which are open to all aspiring participants worldwide. The awards are hosted underneath the IAA umbrella in its quest to raise the benchmark of the media industry and promote the creative excellence and giving industry professionals a platform to compete alongside with their peers.
“This year, the IAA and the grand jury of the 2022 NYX Awards are once again blown again by this year’s entries,” Notes Thomas Brandt, spokesperson of IAA. “The marketing communications design submitted by individuals all over the world demonstrates remarkable levels of quality and refinement that commends our everlasting acknowledgement and respect.”
In IAA’s quest to uphold impartiality and maintaining a gold standard in the media industry, a panel of jurors is set up comprised of industry professionals with years pf experience and deliver a criteria assessment based on current industry standards. The judge will seek out companies and individuals who recognize their potential to raise the respective industry benchmark.
Grand Jury Panel
After observing entries submitted from over 19 countries, the NYX Awards have enlisted the help of 31 jurors. These esteemed panel of jurors are known and held in upmost respect within the industry and have affiliation with industry-leading entities in media, including: Anthony Wiktor (United States), Samantha Fay (United Kingdom), Birger Linke (Singapore), Anthony Jones (United Kingdom), Pancho Gonzalez (Chile), Rafael Marin (United States), Daniel da Hora (Brazil), Jurij Plavnik (Italy), Emanuel Kapp (United States), Shadi Al Hroub (Oman), and many more.
Participation of International Brands
The NYX Awards is an internationally-acclaimed, all-encompassing awards program with many prominent names and organizations from the industry submitting their entries every year. Some entries are submitted by the companies themselves or by entrants who have produced works for them. The awards program has received direct submissions in the awards program from the brands themselves, such as: IC4DESIGN, Gravity Global, Groove Jones, Vicarious PR, Warner Media – Courageous Studios, PeopleReady, ADR Studio, Family AG, Optic Sky Productions, Cinema8 and indirect submissions such as Google, Cadillac, Embraer, Airbus, Getac, Butzel, Cleveland Clinic, WWF, and more.
“From something as simple as printing out posters and flyers, to voices and sounds played on a radio commercial, to even more elaborate and stunning visuals on screens,” Thomas said. “No matter the medium, be it traditional and contemporary, creativity will always find a way to continue to push the boundaries of marketing communications of all kinds.”
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