Privacy Policy

Overview

RackTop Systems, Inc. (“RackTop,” “we,” or “us”) respects your privacy. This Privacy Policy describes the information we collect from visitors to racktopsystems.com and from customers, partners, and prospects interacting with RackTop products, services, and marketing programs — and how we use, share, and protect that information.

This policy applies to information collected through this website. It does not apply to data processed by RackTop products on customer infrastructure, which is governed by the applicable customer agreement.

Information We Collect

Information you provide

When you fill out a form on this site — to request a demo, request a Jumpstart, talk to an engineer, contact sales, become a partner, or otherwise — we collect the information you submit. That typically includes:

• Name, work email address, phone number
• Company or organization, job title, and country
• The reason you contacted us and any context you provide
• Information you include in messages, attachments, or correspondence

Information collected automatically

When you visit the site, we and our service providers may automatically collect:

• IP address, browser type and version, operating system, device type
• Pages visited, referring URL, time on page, and click activity
• Cookies, web beacons, and similar identifiers
• Aggregated analytics about how visitors use the site (for example, which pages get the most traffic, which CTAs are clicked)

How We Use Information

We use the information we collect to:

• Respond to inquiries, demo requests, and support requests
• Operate, maintain, secure, and improve the website and our services
• Send marketing communications (events, product updates, technical content) where you have opted in or where permitted by law — you can unsubscribe at any time
• Conduct business with customers, partners, resellers, distributors, and prospects — including under contract vehicles such as Carahsoft and HPE GreenLake
• Comply with legal obligations, enforce our terms, and protect the rights, safety, and property of RackTop, our customers, and the public

Cookies and Tracking

We use cookies and similar technologies to operate the site, remember preferences, analyze traffic, and measure marketing effectiveness. Some cookies are essential to the site's function; others are analytics or marketing cookies you can disable through your browser settings or where applicable through an on-site preference control.

We do not respond to browser “Do Not Track” signals, but you can control cookie behavior through your browser. Disabling cookies may affect site functionality.

Service Providers

We use third-party service providers to operate the site and our marketing programs, including:

• HubSpot — to host and process forms, manage marketing communications, and run our CRM
• Vercel — to host and deliver this website
• Analytics providers — to measure and improve site performance and engagement

These providers process information on our behalf under written agreements that require them to safeguard the data and use it only for the purposes we direct.

Information Sharing

RackTop does not sell your personal information. We share information only:

• With our service providers, as described above
• With our authorized resellers, distributors, and channel partners (such as Carahsoft and HPE) when you have requested information through them or where required to fulfill a request you initiated
• When required by law, regulation, legal process, or government request — including in response to lawful requests from public authorities, including to meet national security or law enforcement requirements
• In connection with a merger, acquisition, financing, or sale of RackTop assets, subject to confidentiality obligations

Data Retention and Security

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, and resolve disputes. We use administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is 100% secure, but we work to apply controls appropriate to the sensitivity of the data.

Your Choices and Rights

Depending on where you live, you may have the right to:

• Access, correct, or delete personal information we hold about you
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of marketing communications at any time (an unsubscribe link appears in every marketing email)
• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at info@racktopsystems.com. We will respond within the time required by applicable law.

International Visitors

RackTop is headquartered in the United States. If you visit this site from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using this site, you consent to that transfer.

Children's Privacy

This site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will take appropriate steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “last updated” date at the top of the page. Material changes will be communicated through the site or, where appropriate, by email.

Contact Us

For questions about this Privacy Policy or our data practices:

RackTop Systems, Inc.
Fulton, Maryland, USA
Privacy: info@racktopsystems.com
General: Contact form